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The Battle of the Strands 2014, otherwise known as the "Project Runway for Stylists," and "World Cup of Beauty" held its New York City qualifying round at this year's IBS Show, which took place March 9-11 at the Jacob Javits Center. Battle of the Strands is the first extreme hair, makeup, nails, and wardrobe salon competition that started in Vegas in 2011, expanded nationwide in 2012, and became an international competition in 2013. Teams enter through Qualifiers and proceed through extreme elimination rounds. Ultimately the finalists compete in Vegas for the championship title. The winning team will come face to face for elimination challenges to pick the top salons in the US and other countries and will compete in the finale on October 6 in Las Vegas.Contestants are judged on current wearable trends, couture, and avant-garde looks that are critiqued before a panel of celebrity judges and media before a live audience.
Referring to the nail art design of the winner, nail judge and Daily Nails Brand Manager Kimberly Rhoten says, "What really made these nails stand out among all the others was how the look incorporated the openness of the hoop skirt into the crystal clear nail extentions. The addition of rhinestones, along with subtle swirls of white throughout the nail, really tied the entire look together. It was truly a head-to-toe creation.
Above article written by the Daily Nails Editor Kimberly Rhoten
For The 2nd Year In a Row !!